Brand identity
for an educational platform for creative people
About the project
A platform that enables online schools, content creators, educators, and coaches to create, manage, and distribute their educational materials — either publicly or privately — with integrated support for accepting payments through popular payment systems.
Brand’s mission
To help creative people do what matters to them — and earn a living from it.
Brand
✻ Creative Self-Expression
The platform empowers users to grow
their creativity through courses and learning experiences. The content created by the platform itself is an outcome of its authors’ creative expression.
✻ Live by the “Create Today” Principle
Actionable knowledge. The platform builds and partners with products focused on delivering practical, immediately applicable skills.
✻ Visual-First Communication
Design is a core part of how the platform speaks to its audience — inspiring the creative process through aesthetics and clarity.
✻ Community Support
The platform fosters a space for connection, experience-sharing, and mutual support among creatives — where each member can find inspiration, mentorship, and new growth opportunities.
Every day is a chance to create. Build your world. Share your voice.
Visual Language
Create Today offers more
than a platform.
It offers a state of being —
freedom of self-expression
the ability to work remotely and travel
All of this lives in the visual language of the brand — expressed through imagery, typography, music, and film.
belonging to a circle
of like-minded creators the art of noticing beauty where others don’t — and turning it into something meaningful
The Create Today logo combines contrasting serif styles to reflect the balance between structure and self-expression. The fluid, dynamic Create evokes creativity and motion, while the grounded, stable Today emphasizes rhythm, clarity, and presence.
John
←
Creativity Practices. Photography Workshop
Lessons
Feed
Homework
Finding Light: How to See Like a Photographer
15 min
In this lesson, you'll learn how to train your eye to notice light, shadow, and ...
Practical Assignment
Done
15 min
Practical Assignment
Done
Finding Light: How to See Like a Photographer
In this lesson, you'll learn how to train your eye to notice light, shadow, and ...
Erica
←
Erica Jonson
Courses
Feed
Homework
Progress Overview
Photographer & visual storyteller exploring light, time, and memory.
Seamless Learning, Designed
for Creators
Everything you need to learn, create, and grow — all in one place, with no visual noise. Just clear, intentional design that cuts through the clutter. Your signal in a sea of noise.
Rhythm and cycles
suggest that consistent, simple actions lead to meaningful results.
Visual Metaphor & Meaning
The warm tones
evoke care and creative energy,
while the circle becomes a symbol of continuity, return, and shared growth.
More than a brand.
A system for meaningful creation.
ABOUT ME
REELS
FILMS
PHOTOGRAPHY
youtube
email me
Brand identity for an educational platform for creative people
About the project
A platform that enables online schools, content creators, educators, and coaches to create, manage, and distribute their educational materials — either publicly or privately — with integrated support for accepting payments through popular payment systems.
Brand’s mission
To help creative people do what matters to them — and earn a living from it.
Brand
✻ Creative Self-Expression
The platform empowers users to grow their creativity through courses and learning experiences. The content created by the platform itself is an outcome of its authors’ creative expression.
✻ Live by the “Create Today” Principle
Actionable knowledge. The platform builds and partners with products focused on delivering practical, immediately applicable skills.
✻ Visual-First Communication
Design is a core part of how the platform speaks to its audience — inspiring the creative process through aesthetics and clarity.
✻ Community Support
The platform fosters a space for connection, experience-sharing, and mutual support among creatives — where each member can find inspiration, mentorship, and new growth opportunities.
Every day is a chance to create. Build your world. Share your voice.
Visual Language
Create Today offers more than
a platform. It offers a state of being —
freedom of self-expression
the ability to work remotely and travel
All of this lives in the visual language of the brand — expressed through imagery, typography, music, and film.
belonging to a circle of like-minded creators
the art of noticing beauty where others don’t — and turning it into something meaningful
The Create Today logo combines contrasting serif styles to reflect the balance between structure and self-expression. The fluid, dynamic Create evokes creativity and motion, while the grounded, stable Today emphasizes rhythm, clarity, and presence.
This contrast visually embodies the brand’s mission: empowering creative people to do meaningful work — today.
John
←
Creativity Practices. Photography Workshop
Lessons
Feed
Homework
Finding Light: How to See Like a Photographer
15 min
In this lesson, you'll learn how to train your eye to notice light, shadow, and composition in everyday life. We’ll explore simple exercises to develop visual awareness and break down examples of powerful images — so you can start capturing beauty in the ordinary. No fancy gear needed — just your phone and a curious mind.
Practical Assignment
Done
Erica
←
Erica Jonson
Courses
Feed
Homework
Progress Overview
Photographer & visual storyteller exploring light, time, and memory.
Seamless Learning, Designed for Creators
Everything you need to learn, create, and grow — all in one place, with no visual noise. Just clear, intentional design that cuts through the clutter. Your signal in a sea of noise.
Rhythm and cycles
suggest that consistent, simple actions lead to meaningful results.
Visual Metaphor & Meaning
The warm tones
evoke care and creative energy,
while the circle becomes a symbol of continuity, return, and shared growth.
More than a brand.
A system for meaningful creation.
ABOUT ME
REELS
FILMS
PHOTOGRAPHY
youtube
email me
Brand identity for an educational
platform for creative people
About the project
A platform that enables online schools, content creators, educators, and coaches
to create, manage, and distribute their educational materials — either publicly or privately — with integrated support for accepting payments through popular payment systems.
Brand’s mission
To help creative people do what matters to them — and earn a living from it.
Brand
✻ Creative Self-Expression
The platform empowers users to grow their creativity through courses and learning experiences. The content created by the platform itself
is an outcome of its authors’ creative expression.
✻ Live by the “Create Today” Principle
Actionable knowledge. The platform builds and partners with products focused on delivering practical, immediately applicable skills.
✻ Visual-First Communication
Design is a core part of how the platform speaks to its audience — inspiring the creative process through aesthetics and clarity.
✻ Community Support
The platform fosters a space for connection, experience-sharing, and mutual support among creatives — where each member can find inspiration, mentorship, and new growth opportunities.
Every day is a chance to create. Build your world. Share your voice.
Visual Language
Create Today offers more than a platform. It offers a state of being —
freedom of self-expression
the ability to work remotely and travel
All of this lives in the visual language of the brand — expressed through imagery, typography, music, and film.
belonging to a circle of like-minded creators
the art of noticing beauty where others don’t — and turning it into something meaningful
Brand identity for an educational
platform for creative people
The Create Today logo combines contrasting serif styles to reflect the balance between structure and self-expression. The fluid, dynamic Create evokes creativity and motion, while the grounded, stable Today emphasizes rhythm, clarity, and presence.
This contrast visually embodies the brand’s mission: empowering creative people to do meaningful work — today.
John
←
Creativity Practices. Photography Workshop
Lessons
Feed
Homework
Finding Light: How to See Like a Photographer
15 min
In this lesson, you'll learn how to train your eye to notice light, shadow, and composition in everyday life. We’ll explore simple exercises to develop visual awareness and break down examples of powerful images — so you can start capturing beauty in the ordinary. No fancy gear needed — just your phone and a curious mind.
Practical Assignment
Done
Erica
←
Erica Jonson
Courses
Feed
Homework
Progress Overview
Photographer & visual storyteller exploring light, time, and memory.
Seamless Learning, Designed for Creators
Everything you need to learn, create, and grow — all in one place, with no visual noise. Just clear, intentional design that cuts through the clutter. Your signal in a sea of noise.
Rhythm and cycles
suggest that consistent, simple actions lead to meaningful results.
Visual Metaphor & Meaning
The warm tones
evoke care and creative energy,
while the circle becomes a symbol of continuity, return, and shared growth.
More than a brand.
A system for meaningful creation.
ABOUT ME
REELS
FILMS
PHOTOGRAPHY
youtube
email me